ALL the winners from this year’s Indie Beer Can Festival are now commercially canning their beer, according to the Can Makers.
Four months on from the competition, brews from Windsor & Eton, Williams Bros Brewing Co. and Firebird Brewing Co can be purchased and enjoyed in a canned format.
At the final of the Indie Beer Can Festival, Uprising Treason by Windsor & Eton was awarded Best Ale and Best in Show. Within hours of the event, Kieran Johnson, head brewer at Uprising began investigating canning options; he is now co-packing the beer with another brewer.
He said, “The months since the Indie Beer Can Festival have been a whirlwind of activity as we’ve been working hard to achieve our goal of canning Uprising Treason. We’ve come a long way already, but now is the real test. We are excited to receive the first wave of public opinion – though from early feedback, we are extremely confident that it will be received well.”
Alloa-based Williams Brother’s has also embraced the pack. After installing its own line it has now begun to can its Lager /IPA hybrid, Caesar Augustus. August also saw the winner of Best Other/Speciality beer, Firebird Brewing, begin production of its Fireweisse Weisbier and Noble IPA in a can.
Martin Constable, chairman of the Can Makers said, “When we launched the Indie Beer Can Festival we wanted to demonstrate to independent brewers how cool canned beer could be; we have achieved that. When you see that a brewer, which entered the competition to trial their beer in can, has been convinced of its potential and formally invested in the pack, buying their own line, co-packing with others or outsourcing to filler: that’s when you know you’ve made a positive impression on their business and the market.”
